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About ISVARENO

We kept the clothes plain on purpose.

ISVARENO is built around one idea: the quickest way to change how a garment looks is to change its buttons. So every piece we make has buttons that come off, and we sell the buttons in sets that fit everything we make.

A folded oatmeal cardigan beside a tin of buttons, a tape measure and button cards

Four rules we stick to

  1. Two buttonholes, no more

    Every cardigan, shirt, shirt dress and waistcoat has 15 mm buttonholes; every coat has 23 mm. That is what lets one set of buttons move between pieces.

  2. Few colours on the clothes

    Oatmeal, ecru, white, forest, navy, charcoal and soft grey. The clothes stay quiet so the buttons can do the talking.

  3. Sets, not single buttons

    Buttons come in matching sets of 8 or 6, each with its own retaining rings, so a whole placket changes at once.

  4. Plain words about materials

    Our toffee and tortoise buttons are resin, and we say so: horn-effect resin, tortoise-effect resin. Every product page lists the fibre composition and the button material, and our clothes and buttons are made for us by a manufacturing partner to our specification.

A green clothes rail with cardigans, shirts, a striped shirt dress and a chore coat
An open wooden drawer of button cards holding enamel, shell, metal and resin button sets

Questions about a piece, a set or a size? Write to us and a person will answer. Contact